ABOUT DIVA DIRECT!

Diva Direct was founded by Joni, who began her career designing “one of a kind” pieces of wearable art on leisure and active wear. Her eye for detail and impeccable style soon had women lining up for an original “Joni” creation.

As family brought Joni to Calgary, Alberta, from West Los Angeles, California, she continued to hone her skills and turned her sights to fashion accessories and handbags. Always on the lookout for just the right bag or the right piece of jewelry to complete an outfit, she was often frustrated by the time it took to “put it all together”. A day looking for just the right handbag, another day to find the perfect earrings . . .

Much research and many air miles later, Diva Direct was born. From the perfect bag to just the right accessory, you can shop in style without leaving home. Quality leathers, beautiful crystals, fun bling, the latest in designer inspired handbags and runway fashion jewelry. We hope your visit to our site puts the fun back in shopping.

Enjoy!!